Vacation Rental Pros, a growing technology-enabled property management lodging platform offering exclusive vacation rentals to consumers, has today announced that it has rebranded as VTrips. The announcement marks an ambitious move towards further growth, technology innovation and acquisition in the vacation rental space.

VTrips is headquartered in Ponte Vedra Beach, Florida and has 150 employees in 19 markets across the United States, including Florida, South Carolina, Tennessee, New Mexico and Hawaii. The company currently manages nearly 2000 properties under exclusive contracts and aims to further consolidate its position with a scalable technology platform while simultaneously aggregating a differentiated supply of exclusive contracts through superior operational services and strategic acquisitions.

Founded in 2006 by Steve Milo with just 15 properties in North Florida, VTrips, has created a technology platform that brings together the best practices of online travel agencies and traditional vacation rental management companies creating a sticky and intrinsic value for both consumers and vacation rental property owners.

VTrips will continue operating Vacation Rental Pros as a sub-brand within the company alongside 17 other vacation rental brands owned and operated by the company in 19 different markets, with further acquisitions in the pipeline.

Steve Milo, founder and CEO of VTrips states, “We are really excited about the launch of VTrips which we believe adds real value to both consumers and owners by addressing both sides of the market equation. VTrips will continue to generate demand for vacation rental homes with first in class marketing initiatives while simultaneously aggregating a differentiated supply of exclusive contracts through strategic acquisitions.”

The global vacation rental market, predicted to be worth $194 Billion by 2021, is currently highly fragmented with an estimated 10,000 property management business in the US alone, and demand for rentals set to exceed supply by 10-20%.

Amy Africa, CMO of VTrips further states, “VTrips is changing the traditional paradigm of property centric marketing in our industry. Because VTrips owns the exclusive contracts to the properties we manage, through our sub brand micro sites, the VTrips site and using online travel marketplaces, we are able to bring together the best of both the OTA’s and vacation property managers by being fully guest centric in both our operational and marketing approach.”

Through-out 2018, VTrips will continue to scale and further penetrate the vacation rental market through selective acquisitions, increased focus on brand awareness and strategic operational efficiencies.

For more information on VTrips, please visit vtrips.com